Tracking and Profiling is Getting More Sophisticated & Moving Away from IP Addresses Of course, this is all just the tip of the iceberg.Īs you become more informed, you will discover many more potential ways in which your privacy can be compromised or is already compromised-that is the reality. You have probably noticed how Google can suggest a particular item for you to buy or when Facebook and LinkedIn suggest that you send a friend or connection request to a particular person. If this is the sort of targeting available to Joe and Jane Blo, imagine how specific the big & powerful players can target you? It’s no stretch to imagine they can target right down to the level of specific individuals. Go to Facebook ads and check out how easily you can specifically target an audience. Our lives creep ever closer to what is depicted in futuristic dystopian movies. In fact, what seems more unethical is that there is an entire industry ranging into the billions of dollars involving the sale and resale of our personal information – not to mention the wholesale spying of governments into every bit (literally) of our online data. Long gone are the days when the only way persons were identified was by their face, fingerprints, or handwriting.īy the way, for cynics who may scoff at the need for privacy as simply an excuse to do illegal activities, they should know that there is a community of law-abiding citizens who do prefer privacy.

A quick check on Wikipedia gives you a long list of over 20 different pieces of data which can be (and are) used to identify, locate, profile and target you.Īlthough it’s of scary, I guess we all have become used to the threat of our privacy being compromised. Why learn to hide MAC address for your computer and protect your privacy? It is interesting to note how our Personally Identifiable Information (PII) or Sensitive Personal Information (SPI) is increasingly under attack. Learn how to hide your MAC address (courtesy Christiaan Colen / CC BY-SA 2.0)

Hide my ip adress